OUGD503: Studio brief 1 - Effect/ Boost- Marketing campaign research

I'm going to look at previous energy drink advertisements and promotion to get an understanding of what is on the market and how well its advertised. As I am looking at both Effect and Boost briefs my findings may influence both briefs as they are very similar.

"An energy drink is a type of beverage containing stimulant drugs, chiefly caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated, and generally contain large amounts ofcaffeine and other stimulants, and many also contain sugar or other sweeteners, herbal extracts and amino acids. They are a subset of the larger group of energy products, which includes bars and gels. There are many brands and varieties of energy drinks."

Many standing energy drink brands primarily advertise for people interested in extreme sports, racing cars, adrenaline junkie. 

Monster:

http://www.advergize.com/advertising/monster-energy-drink-launches-perfect-date/





Monster energy drink is aimed at fast paced individuals, interested in extreme sports, cars and big explosions (Americans). Although I think it's aimed at both sexes, it is very clear that they aim their adverts at men.

So from monsters advertising and its overall identity I have gathered that it is very fast paced, action packed and leaves you with a feeling of power, and in a sense, energy.

Red bull

Red bull is again aimed at adrenaline junkies. People who love extreme sports and dangerous stunts. Red bull is one of the most familiar energy drinks, and I believe it has reached a much wider audience than just people interested in sports.

An article here on Red Bull marketing:

http://mashable.com/2012/12/19/red-bull-content-marketing/

An English Red Bull advert here:




Red bulls strap line is: "Red Bull, it gives you wings"

Reb Bull are one of the biggest sponsors in extreme sports, there witty and clever commercials are very funny which makes them memorable. RedBull is different to monster, because although they sponsor extreme sports there adverts are very comical.







Here is a Red Bull advert which focuses on exploration. This advert shows the extreme sport side to the drink. A very clever advert which captures some of the worlds craziest stunts, but filmed so dramatically and so scenic. 
Relentless


The relentless energy drinks strap line is 'No Half Measures'. 

Again they are aimed at extreme sports, but they also include music in a lot of their adverts, and have featured artists such as Professor green.










Again, the adverts are full of energy, very fast paced, loads of people enjoying themselves.

Boost energy drink

Boost advertise their drinks with interesting adverts, which they call 'boostism' 

Well executed and very professional, I think this is something which I'm more likely to design, as I won't have the capabilities to do an advert which would be professional. I really like the humorous element involved, it makes it rememberable.

Here are some drink campaigns which I found interesting:

source: http://www.trendhunter.com/slideshow/beverage-marketing-campaigns

Women are used an awful lot when it comes to selling a product which I disagree with, so this will be an area I'll stay clear of.

A very clever pepsi advert which really gets the audience engaging with their surroundings, this is very rememberable. You plug your headphones into the screen and music plays.

Another pepsi advert, which I think is a very neat way of capturing the refreshment of the drink. Simply using straws which mimic pool stair railings. Almost like stepping into a hot tub.

Really like this one, genius idea. Very Simple, yet very effective.

Here's one which is very risky targeted at coca cola. The straw is refusing to go into the coke, but sits happily in the pepsi can. A humorous element which works very well.

Quite a cool advertising campaign for this strong ale, a sticker of a crack has been placed over the toilet. An interesting way of getting the message across.

These adverts are about trading whatever you have for a can of pepsi. I think what works is that they are well quite funny.

Very clever advert, playing with perspective, very memorable.

Brilliant installation from coors light, I could work something like this into my mock ups.

Coca cola introducing there new grip bottle. They have made the advert sticky so people are getting attached to it. This is one way of getting your audience to definitely see the advert.

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