OUGD503: Studio brief 1 - Rebrand Kendal Locksmiths

So I took it upon myself to rebrand a local locksmith company back home. A reliable, fast, 24 hour locksmith service. The design, including the logo, and the website are very outdated, and thought it was a good opportunity for me to look at branding and identity.

Here is the original logo and website:

I started by looking at locksmith identity which is already in business:

When designing for a locksmith company, I have to bare in mind that this line of work needs to portray trust, people want to know that they're in safe hands. With good design I will hopefully be able to get that across. Some of the logos above incorporate good design, which makes them more trustworthy, others are a little bit more tacky, which I most probably wouldn't use. I think keeping the identity modern, clean, and bold will show a manner of trust.

Websites:

The website are very clean and easy to navigate round. They all seem to use a colour scheme of about three colours which I think works well, obviously this is representative of the brand/ sites identity. They are all very structured which makes them a lot more professional. The design for most just reflect quality, even the composition of photographs adds to the aesthetic of some of the sites.

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