Sunday 18 November 2012

OUGD404: The anatomy of type

Type & Character

Type is a form of illustration

"... speech made visible"

The introduction of books in the 14th century pushed typography.
Beforehand was town cryers, story tellers, information was passed verbally.
Accents in speech were brought into type when books were introduced.
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Vocabulary 

Font
Typeface
Font Family
Weight
Stroke
Upper case
Lower case
Tracking
Kerning
Serif
Sans Serif
Script
Blackletter
Display
Monotype
Symbol

Typeface - A collection of characters, letters, numbers, symbols, punctuation etc.. Which have the same design

Font - The physical means used to create a typeface, be it computer code, lithorgpahic film, metal or woodcut.

Block Helvetica - Font
Gothic Helvetica - Font              }   TYPEFACE
Roman Helvatica - Font
Script Helvetica - Font

Gothic - Stripped down, simple, sans serif font.
Roman - Serif
Block - Big, headings, headlines etc.
Script - Fluid style, sweep of a bruch.

Leading - the amount of lead placed between each letter with block printing

Legibility

Is the degree to which glyphs (individual characters) in text are understandable or recognizable based on appearence.

Readability

Is the ease in which the text can be read and understood. It is influenced by line length, primary and secondary leading.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaa9U8MtiktjHeD7gF1V5buWEyqdZd7qVwMXd-ijbE4tSIbyEESxyTY7MhX9m1QSVRpqP3Tt-uUcHeSwMBqeNGEsfJKCP1fAIMeIoWdH774L8lkBKegDqD7E8oP8dWwE2zjEHu9xzhYUDB/s1600/handglovery.jpg


 

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