Iron Bru Adverit
For this task I've chosen to look at the Iron Bru
advert. The drink is portrayed as a kind of reminder that the man himself is
Scottish. It uses the English lad and his 'annoying' traits to anger the
Scottish man, so that when he drinks the Iron Bru he's reminded that he is
Scottish, and then he is able to deal with the fact that his daughter’s
boyfriend is British. The advert uses otherness in a humorous manner, it
allows the Scottish audience to compare themselves with the negativity of the
English and remind them why they are Scottish.
The
advert starts by showing a working class, middle-aged Scottish football fan
reading a magazine called Scottish stuff. His daughter enters and introduces
the man to her English boyfriend; he starts to get agitated and proceeds
to drink his Iron Bru, which calms him down. The lad then takes off his
jacket and is wearing an England '66 T-shirt; he then proceeds to
reach for another swig of his Iron Bru. The advert is comparing the
stereotypical British lad with his patriotic symbolisms with the arrogance of
the Scottish man, which connotes that the Scottish are better because they have
Iron Bru.
The
man is portrayed as being quite working class/ common. He’s reading a magazine
called Scottish stuff, he’s wearing Scottish colours and bagpipes are playing
in the background. This is eliminating the middle and upper class; it’s making
the working class feel proud and patriotic, as If it’s better to be the workingman.
At
the end of the advert the picture frame reads ‘Iron Bru, gets you through’.
It’s a very blunt statement, as if it’s fact. It is showing Iron Bru as this
Scottish working mans drink, no other drink can compare to this.
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