Monday 21 October 2013

OUGD504: Design for print, Format research

Format


The format to which I will be presenting my work will have to be appropriate to my audience and will be specific to my concept. I aim to look at a range of different formats to see which will be achievable and what would work most effective for my ideas. I also need to use this research to inform the content which will be going into my info-pack. Below is a mind map of formats I came up with. 




Leaflet/ flyer/ pamphlet

Source:
http://en.wikipedia.org/wiki/Flyer_(pamphlet)
http://www.pinterest.com/pin/188166090654602597/
http://www.pinterest.com/pin/501518108474393898/

A leaflet is a source of advertisement usually given out in the street. They are usually on cheap stock as they are mass produced and given out for free. For my info-pack I don't want heaps of information because It gets boring. My audience is students who are leaving a foundation course or sixth form to study a degree in graphic design, so I don't want them to be put off with paragraphs of info. I believe a leaflet could be of value because they usual of minimal amounts of information. Obviously when you think of a leaflet you think of a cheaply printed flyer, but I could just use the format of a leaflet as the basis.




Here's an idea above, a leaflet designed with quality. Not the usual format but it works and it allows for more information. The images are professional and work well with the structure of the flyer. 


Considering the way in which you can fold a flyer is a good way of breaking convention. Above is a clever example of this. It also can be quite convenient if you can fold it up small and slip it into your pocket.

Poster/ inforgraphic

Source:
116aaf0367b7c16b712d88b7a335ef70.jpg

Posters are an interesting way to get across a lot of information but I believe it could work with the audience I'm aiming at. Similar to the leaflet a folder could be folded up and placed into a smaller packet. A serious of posters could definitely work. The good thing about posters are that you can stick them on your wall and they can be viewed on a daily basis. Also they can be any size, so the amount of information on them isn't always necessarily a problem.



A poster like this is very appropriate, maybe a bit to information but the style is interesting and it's definitely attention grabbing. With a poster you can make it very attractive to grab attention, and once attention is caught you can inform. 



Infographics work brilliantly for getting lots of information across in an interesting and engaging fashion. I like the idea of them also being used as posters which again is useful for sticking up around studios and classrooms. 

Lanyard

Source:
http://www.pinterest.com/pin/156289049539748215/

A lanyard is a small information programme that can be worn around the neck, most commonly used at festivals to inform about band times and events happening. I think a lanyard could be suitable as a source of information. It's different and simple. The only problem is that they're quite small and may not be able to fit enough information on them. Also if i was an 18 year old I wouldn't want to walk around with a lanyard on about design for print. 




Booklet

Source:
http://www.pinterest.com/pin/419468152764339169/
http://www.pinterest.com/pin/62487513551337602/

A booklet would be appropriate, usually very simple and informative. The format of a booklet can vary on what is most fitting for the information inside and the design. A booklet can range in quality, how it looks makes a massive first impression.






Zine

Source:
http://www.pinterest.com/pin/168040629818555393/
http://www.pinterest.com/pin/389561436488287888/


zine (/ˈzn/ zeen; an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier.
A popular definition includes that circulation must be 1,000 or less, although in practice the significant majority are produced in editions of less than 100, and profit is not the primary intent of publication.
Zines are written in a variety of formats, from computer-printed text to comics to handwritten text. Print remains the most popular zine format, usually photo-copied with a small circulation. Topics covered are broad, including fanfiction, politics, art and design, ephemera, personal journals, social theory, single topic obsession, or sexual content far enough outside of the mainstream to be prohibitive of inclusion in more traditional media. 



Magazine

Source:
http://www.pinterest.com/pin/428686458251141287/
http://www.pinterest.com/pin/2814818490112336/

A magazine would be interesting for my information pack. It would definitely be more engaging than say a book full of information. I want to inform but not to bore. I think learning the basics does need a lot of explaining, but i understand I can do this through image instead of heaps of texts.



The image above shows a range of different materials linking to the same magazine. An idea which could be useful thinking about if I'm making an information pack. Stickers, paper bag, posters etc. are somethng which would get teenagers involved, other than just a load of text and image.



Magazines are useful because they can display useful information against interesting images. 

Book

Source:
http://www.pinterest.com/pin/97812623130724484/

After studying some of the 3rd years work from last year it appears that a lot of them had made books on design for print. I want to do something different. Although a book is practical and will provide sufficient information on designing for print, I think paragraphs of text will put off teenagers/ undergraduates. 










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